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Allente launches first European customised streaming dongle using Google TV

The 4K dongle is enabled by 3SS' 3Ready product framework

Nordic pay-TV operator Allente has joined forces with 3 Screen Solutions (3SS) and SEI Robotics to launch what it says is the first customised operator streaming dongle in EMEA using Google TV.

The 4K dongle is enabled by 3SS’ 3Ready product framework, while the Allente app is installed from Google Play during first time installation. The remote control features an Allente button to launch the experience as well as a TV button that leads the viewer directly to live TV inside the Allente experience.

The device features an Ethernet port, giving subscribers the option of wired connectivity, so that they can continue watching if there is a problem with WiFi, said the companies.

“The Google TV interface gives operators the benefit of Google’s best in class capabilities while reducing operator investments and time to market. We congratulate Allente on launching their new Google TV device as one of our first operator partners globally,” said Amanda Short, director, global TV platform partnerships, Google.

Allente can manage all its apps, including the new dongle, thanks to its earlier deployment of the 3Ready Control Center experience management hub, which enables the operator’s staff to carry out real-time management over presentation of content, features and branding of all service apps from one unified location.

Content can be curated across all sources, including third-party providers. Allente can manage all devices, including connected TVs, hybrid STBs, tablets, smartphones, and the new dongle, via the hub. It also enables any Allente team member to make UI/UX adaptations which will automatically be retrieved and applied to all apps without code changes, said the company.

Jon Espen Nergård, Allente CTO, said, “3SS again was the perfect partner to help us bring our new Google TV dongle to market, and together with SEI Robotics, we did it in record time. The new device further enhances the choices we can offer to our customers, while 3Ready enables us to seamlessly manage all platforms in one place.”