A+E Networks EMEA has agreed a deal with Gracenote to leverage the company’s metadata, IDs and imagery on a number of new Free Ad-Supported Streaming TV channels.
The broadcaster is employing Gracenote’s capabilities on content delivered by its new Inside Crime, Mystery TV and World War TV channels available on Amazon Freevee in the UK.
Previously, A+E had provided descriptive metadata for its programming to downstream aggregation platforms. Using Gracenote Distribution Service, it will benefit from increased FAST channel and content discoverability enabled by the underlying Gracenote descriptive metadata, programme imagery and connected IDs, said the company.
“While FAST services provide content owners new opportunities to monetise their programming through engagement and advertising, old challenges around content discovery can limit potential upside,” said Vikram Kulkarni, VP, strategic initiatives, EMEA at Gracenote.
“With a long history serving the global video ecosystem and unmatched metadata expertise, Gracenote understands these challenges well. We’re pleased to play a key role in ensuring A+E Networks’ valuable content is easily findable and watchable on their new UK FAST channels and are confident that viewer engagement and monetisation will naturally follow.”