3 Screen Solutions (3SS) has integrated ThinkAnalytics’ Think360 content discovery and viewer insight platform into its UX management and content curation hub.
According to the companies, the integration will enable users to take advantage of a data-driven approach to continuous improvement.
They can conduct rapid A/B testing of the complete UX using real-time granular data capture for ultra-personalised viewer experiences.
Editors can curate, customise and orchestrate the entire UX – for a page, a swimlane or a single item and its cover art – for all device apps. Any aspects of the UI/UX, including content and colour, can be tested live and adaptations can be deployed instantly using easy-to-use dashboards for analysis of viewer reactions and actionable metrics, added the companies.
“Delivering a superior, truly personalised user experience is what every operator strives to do, but actually achieving this is a highly complex endeavour,” said Samuel Sweet, ThinkAnalytics CEO of EMEA and AP. “Now with the collaboration between ThinkAnalytics and 3SS, we’re creating the dream team of highly functional UX manipulation capability paired with powerful recommendations and analytics to understand what really resonates with customers and what makes them love their video service.”
“Helping operators to become more data-driven and deliver their viewers leading edge experiences is what we at 3SS do every day,” added 3SS Pierre Donath, 3SS CMO and CPO. “Now, together with ThinkAnalytics, we’re excited to share with IBC visitors this new, integrated approach to understanding behaviour and contextual personalisation: By combining intuitive, flexible UX optimisation tools with proven world-class recommendations and analytics, operators can give their customers the entertainment UX they truly desire.”
