TV content discovery company ThinkAnalytics has announced Marc Aldrich will join the company in January as worldwide CEO.
Aldrich joins the company from Amazon Web Services (AWS) where he held the position of general manager for the media and entertainment (M&E) industry business unit since 2019.
Prior to AWS, he led the Americas sales region for Cisco’s Global Service Provider Segment, responsible for its service provider strategy and business relationships for cable, telco, and media customers as well as related channel partnerships and go-to-market segments.
Speaking about the appointment, Eddie Young, chairman of ThinkAnalytics, said, “It is a real pleasure and honour to appoint Marc as our worldwide CEO. His industry insight and his exceptional business prowess make him the right person to lead ThinkAnalytics as we head into the most exciting growth trajectory in our history.
“I have known Marc for over 10 years both at Cisco and AWS and have always admired his achievements as a leader who nurtures talent to build the most diverse and high-performing teams that always put the customer first.”
Aldrich added, “ThinkAnalytics has an envious position in the M&E and telco industry as an AI innovator that has cemented its leading role in content discovery and viewer insights. Taking advantage of ThinkAnalytics’ unique use of first party data, I relish the opportunity to build on this achievement across the board and in the fast-growing targeted TV advertising space.”
