Pluto TV has officially launched in Sweden, Denmark and Norway with a programming line-up that features more than 70 unique and locally curated channels in each country.
As reported towards the end of last year, the launch is in partnership with Nordic Entertainment Group (NENT Group) in combination with local AVoD service, Viafree, the latter of which will be phased out as a standalone service.
Pluto TV will feature titles from Paramount as well as local content from Viafree.
“Pluto TV launched with a mission to entertain the planet and today’s highly-anticipated launch in the Nordics brings us another step closer to achieving our goal,” said Tom Ryan, president and CEO, Paramount Streaming. “Forging this alliance with a respected leader like NENT further demonstrates the type of bold innovation we are employing to advance our global footprint. The union of Pluto TV and Viafree delivers the best of both worlds, debuting a frictionless and free streaming destination with something for everyone.”
Users can watch Pluto TV for free via Web at www.pluto.tv, via the Pluto TV app for Apple TV, Android TV, Samsung and LG devices, and via mobile apps on the App Store and Google Play. Chromecast and Amazon Fire TV will be available in June.