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ViacomCBS, NENT take Pluto TV to the Nordics

Following the launch of Pluto TV, Viafree will be phased out as a standalone platform

ViacomCBS and NENT are joining forces to launch Pluto TV across Sweden, Denmark and Norway in 2022.

The service combines ViacomCBS’ free ad-supported streaming TV (FAST) service with NENT’s  pan-Nordic AVoD platform, Viafree. NENT Group will serve as the platform’s lead advertising sales partner.

The platform will include content from across Pluto TV’s content library, as well as local shows from Viafree.

Raffaele Annecchino, president and CEO of ViacomCBS Networks International, said: “Continuing to expand Pluto TV as the world-leading free ad-supported streaming TV service is a critical element of our streaming strategy, and we are delighted to partner with NENT Group to create this new and expanded version of Pluto TV.

“The combination of our global content pipeline and Pluto TV’s best-in-class tech global platform, with NENT Group’s ad sales scale and powerful local Viafree content, will position Pluto TV as the leading player in the growing FAST/AVOD space. Overall, this transformational partnership will boost Pluto TV’s growth internationally, and we expect to replicate this strategic model across all key international markets.”