HBS and Tata Communications have announced a partnership with World Athletics.
The collaboration will encompass three World Athletics Championships, beginning with next year’s Tokyo competition and three editions of the World Indoor Championships, also starting next year, in Nanjing. Additionally, the inaugural Ultimate Championships, taking place in Budapest in 2026, will included.
Host Broadcast Services (HBS) and Tata Communications are aiming to drive innovation and audience engagement throughout the four year period, providing project management and broadcast services.
The partnership will deliver content creation, signal distribution, broadcast sites and venue management, unilateral services and customer relations, said the organisations, providing enhanced production and rights holder value.
Dhaval Ponda, vice-president and global media head at Tata Communications, said, “As a trusted partner in delivering innovative broadcast solutions, we are committed to bringing the excitement and energy of athletics to a global audience like never before. By integrating our advanced content distribution, scalable cloud infrastructure and low-latency video solutions, we are excited to work with HBS to create more immersive and engaging experiences for fans worldwide, ensuring that every moment of athletic brilliance is captured and shared across diverse platforms.”
HBS will work with NCP as its live editorial partner for the project. Dan Miodownik, CEO at HBS, added, “We are very excited and honoured to be starting this new project with World Athletics, it is a real opportunity to help shape the way coverage of athletics evolves over the coming years. Our partnership with Tata Communications brings together a major leader in technology and infrastructure with the experts in host broadcasting, we believe this perfect match will combine with World Athletics’ ambitious vision. Our selection of long-term athletics experts NCP as our live editorial partner ensures we will bring unparalleled entertainment, through world-class coverage, to athletics fans around the world, as well as attracting new audiences across traditional and new media platforms.”
