Q & A: Anthony Pidgeon, managing director, Symbiosis

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Has IBC come at a good time for the electronic media industry? Why? Yes – we have seen a gradual growth and confidence come back to the industry over the last year. However, with budgets still squeezed and a demand for quality at a premium, the timing is perfect for innovative products to meet that demand.

What do you think are the key developments in, or threats to, your market sector at the current time? Specifically regarding our role as a distributor, we have proved that it is possible to be a global distributor from a central European location. Through improved logistics and communications, and maximising the benefits of the European time zones, we are now distributing to Europe, Middle East, Africa, North and South America from the UK.

Why should delegates visit your stand at IBC? Decimator Design continues to innovate and offer products that are renowned for their feature set, high build quality and competitive pricing. We would encourage anybody looking for conversion and monitoring solutions to visit us – they won’t be disappointed with what they find!

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