The formation of Plura’s new European subsidiary has been announced. The company said setting up Plura Europe was a core part of the its growth strategy across international regions, which aims to bring the company closer to its customers and dealers in Europe, Africa and the Middle East.
Ray Kalo, president and CEO of Plura Broadcast, has been appointed as managing director of Plura Europe, with other executives to be announced. Establishing a headquarters and local product assembly in Wuppertal, Germany, Plura Europe aims to minimise costs for customers, eliminating tariff codes and customs complications associated with product importing and exporting.
According to Kalo, the formation of Plura Europe is the first step in a strategic plan to boost the company’s presence in Europe and surrounding regions. Initially, the company will emphasise the I/O connectivity options of Plura monitors for the fibre-rich architectures common in mobile trucks and fixed playout centres across Europe. The company is also well-versed in test and measurement equipment and software, character/template-driven graphics generators, and other broadcast and production systems.
“On the technology side, Plura products and solutions offer a wide range of diversity and flexibility for broadcasters worldwide that solve the problems of connectivity limitations in signal monitoring,” said Kalo. “From a business perspective, the formation of Plura Europe will strengthen our means of customer engagement across many unique business cultures, which will improve our depth as a global operation.”
