What will you be speaking about at IBC2025?
I’ll be talking about the role of publishers in strengthening the information ecosystem. I’ll share some of the recent innovations out of BBC R&D that help our journalists and our audiences discern truth from fiction as well as some of the trends in mis/disinformation that could impact us in the future.
What do you hope the audience takes away from your session?
The problem of trust and mis/disinformation cannot be solved by third-party platforms (eg, social media) alone. Publishers play a critical role in supporting the integrity of the information ecosystem but we can’t do it alone. It requires a multi-disciplinary systems approach, with investment and engagement from actors across the media and tech industry, civil society and government.
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What do you view as the key technologies defining the industry at the moment?
There are two big challenges for public service media organisations—both enabled by AI. First, how do we make sure our audiences attribute value to us as various intermediary platforms (search, social and smart TVs) change their delivery mechanisms? And second, how can we ensure pluralism in the media and tech ecosystem, as all elements of the technology stack become increasingly owned and operated by a handful of organisations?
Why is IBC an important date in the media tech calendar?
It’s a great opportunity to understand emerging trends and new developments in the media and tech industry but particularly with a European focus. This is particularly interesting for me this year, given the EBU’s recent announcements on tech sovereignty and PSM—so I’ll be interested to see how other attendees at IBC are thinking about this.
Other than your own session, which panels are you looking forward to at the Conference?
As someone who monitors trends and emerging technologies, I’m looking forward to seeing Evan Shapiro’s keynote The New Normal on the shifts impacting global media.
Antonia Kerle will be part of the panel at Fighting disinformation and disengagement: staying relevant in the digital age, which takes place on September 13th at 2.15pm.
