IBC2025 will include a number of new features when it returns to RAI Amsterdam in September, organisers have announced.
The show will include a new Future Tech destination in Hall 14, focusing on AI, virtual production, interactive media, sustainable technology, and immersive experiences.
Other key highlights of IBC2025 include a two-day hackathon, held in conjunction with Google Cloud, which will see digital innovators, tech entrepreneurs, software developers, creatives and engineers tackle media and entertainment challenges using Gemini AI and more.
Google is also hosting an AI Penalty Challenge, described as an immersive interactive football experience that employs more than 15 integrated technologies to showcase AI-driven decision-making in sports performance.
IBC2025 will also celebrate 100 years ot television, marking a century since the first TV picture was demonstrated by John Logie Baird at Strathclyde University in 1925. The exhibit will look back while also offering a glimpse into what the next 100 years might bring, said organisers.
This year’s IBC Conference runs from 12th-14th September and will cover topics such as: the business of TV and the search for sustainable growth across new platforms; live sports and real-time experiences; personalised advertising and the future of commercial models; and discovery and prominence – how to ensure content is surfaced in a crowded landscape.
“We feel that IBC acts as a forum for new ideas and catalyst for change,” IBC CEO Mike Crimp told a media briefing.
“The industry is in constant change, and it’s kind of actively redefining itself. We’re embracing AI in editorial workflows and personalisation, navigating platform fragmentation and audience shifts. We’re rethinking and inventing new commercial models, from VoD and FAST to immersive experiences, and developing sustainable, inclusive approaches to talent. IBC2025 is designed to meet this moment.”
Asked by TVBEurope how the show is aiming to attract a global audience this year, especially with the current macro environment, Crimp described the event as a “leading and strongly differentiated global destination.”
“If you’re a serious player in the market you want to come to IBC. [We have] an agenda that is leading change and open debate and welcoming for everybody, and we believe that that will be a very strong hook.”
Show organisers revealed over 44,000 square metres of space has been booked so far, with over 1,100 exhibitors confirmed to date.
