What will you be speaking about at IBC2025?
I’ll be sharing how Warner Bros Discovery is harnessing AI to unlock innovation across the streaming and entertainment ecosystem. From enhancing product features and operational workflows to improving audience engagement and internal efficiencies, we’re exploring how emerging technologies are transforming the way we build and deliver experiences.
What do you hope the audience takes away from your session?
I hope attendees leave with a clear understanding of how AI and other emerging technologies can be responsibly and creatively applied to drive meaningful change across the media and technology landscape. At WBD, we’re already utilising AI to unlock efficiencies and spark innovation across our business, and I’m excited to share how that work is progressing and shaping what’s possible. With IBC being a great forum for the industry to come together and exchange ideas and ideology, I hope we all walk away with fresh insights that ignite a spark for future developments down the road.
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What do you view as the key technologies defining the industry at the moment?
AI and machine learning are leading the way. These technologies are enabling smarter, faster, and more scalable solutions, from personalisation algorithms and captioning workflows to ad targeting and productivity tools.
Why is IBC an important date in the media tech calendar?
IBC is a key moment for the industry to come together, share ideas, and showcase innovation. It’s an important forum for collaboration and insight, especially as we navigate both opportunities and challenges presented by emerging technologies.
Avi Saxena will be among the panellists at CTO Roundtable Unlocking potential: Adopting and adapting the new tools of the trade on September 12th at 10.30am.
