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Globecast: Media Factory gets IBC premiere

Offering broadcasters and content providers a converged workflow to prepare and play out content, Media Factory is being launched by Globecast at IBC.

Media Factory is part of Globecast’s ongoing wider media management strategy and, says Globecast, allows the company to more efficiently support broadcasters, enabling better management and localisation of content for multiple delivery platforms and territories.

Media Factory is said to go beyond traditional media management, logistics and playout services, replacing multiple, siloed operations, rationalising them to create a single, efficient process that handles everything from VoD preparation and content formatting through to creative services, quality control and compliance. Globecast says that Media Factory allows it to pass on economies of scale to customers who also benefit from the greater flexibility and the ability to scale up and down as required.

“As the broadcast business becomes more fragmented, with more ways to consume content through more platforms and on more devices, it’s critical to have the most efficient content preparation and publishing, not just to save cost, but also to minimise time to market and stay ahead of the competition,” said Peter Elvidge, head of media management, Globecast. “Our customers need to continue to serve audiences via traditional linear playout, but also reach audiences via VoD and catch-up services on conventional TV platforms and online. As a result the role of a service provider like ourselves has changed. Our business is now more about orchestrating content preparation rather than just playout and delivery.

“Media Factory is about bringing tried and tested approaches from the world of industry and applying them to media management.”