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Elemental enhances content delivery for Indonesia’s first commercial OTT service

Elemental Technologies is enabling the Orange TV Group to expand its Genflix OTT service on a variety of smart devices, aiming to broaden content offers for subscribers across Indonesia.

The company revealed that Genflix, which launched in September 2013 as Indonesia’s first OTT service, will employ Elemental Live and Elemental Server to provide subscribers with a smooth and uninterrupted viewing experience while watching Genflix’s six linear channels and VOD offerings.

Elemental claimed content can now be repurposed more efficiently for both linear and VOD streams for all viewing platforms with guaranteed content security.

PT Mega Media Indonesia launched Orange TV in February 2012 as the first and only pay TV operator in Indonesia to offer a pre-payment system. Orange TV’s Genflix service can be accessed by customers using mobile apps for Android and iOS-based phones.

Orange TV CTO Bobby Sidharta said, “OTT does not have a single standardised delivery technology, digital rights management, or standardised consumption devices compared with direct-to-home broadcast services. Genflix needs flexibility to serve this complex market. Elemental has the right technology to meet these needs while taking our future growth plans into account. It has also proven easy to integrate and easy to operate.”

In the Genflix workflow, Elemental Live encoders stream content which Irdeto manages for delivery with its multiscreen services. The live workflow is managed by Elemental Conductor, which also provides system and redundancy management. This latter capability is especially important given the geographic challenges of offering pay TV services to an archipelago nation. Irdeto Multiscreen controls Elemental Server and all VOD processing.

Elemental SVP of worldwide sales Dan Marshall said, “Given the way Orange TV broke into the Indonesian broadcast market, we know they pride themselves on doing things differently. We share this innovative spirit and support their efforts to bring anytime, anywhere services to areas not reachable by free-to-air markets. We believe the potential for pay TV in Indonesia is huge and Orange TV is well positioned to take advantage of that.”

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