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Debut for Ad Serter

A software-based playout system that inserts video clips, ads, graphics, text and logos anywhere into live or stored content in real time is being shown at IBC.

The Windows-based Ad Serter from DVEO works with IP, ASI and SDI and can decode a transport stream, overlay graphics or text and transcode the result.

For North America, where splicing local advertisements into live streams usually requires a playout server and an SCTE 35 based ad splicer, the Ad Serter combines the server and splicer, plus an SCTE 35 decoder.

The Ad Serter employs Intel Xeon-based hardware and a modular multi-functional software platform. It works in both uncompressed and compressed video domains.

Stuart Cameron, managing director at Cache Media, the UK distributor for DVEO, said: “This system represents a huge saving in time and inconvenience for those clients who buy in programmes from the US, for example, which have a lot of US adverts embedded in them.”