Radio and TV stations are now able to display their Twitter account in the user control interface of the MAGIC THipPro Talkshow System.
AVT said that this means an operator in the studio can send or answer tweet messages, retweet messages and also mark tweets to be read out during the on air programme.
It is also possible to search for certain topics on Twitter. As a next step, Facebook will be implemented later this year, said AVT.
The MAGIC THipPro Screener Software functions as Social Media Server, but the information can also be shown in the MAGIC THipPro LAN Software. With the new feature, listeners and viewers can be integrated via Social Media as well as by phone.