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The appliance of IBC science

Taking the technology off the show floor and putting it into context of real world engineering and production scenarios is the goal of IBC Content Everywhere Technology in Action Theatre, a brand new Feature Area for IBC2015.

This is your chance to hear directly from broadcasters, producers and post production houses about how a solution or service has been implemented and whether it solved the problem it was designed to.

knowledge-building activity is especially vital in the case of emerging technologies, which is exactly where the IBC Technology in Action Theatre is focused.

Comprising a programme of 30-minute free to attend sessions, which are refreshed daily, the Theatre is located in Hall 3 and is a core component of IBC Content Everywhere Europe, the section of IBC devoted to IP, cloud, big data and monetising video online.

It’s fitting then that the opening panel session on Friday 11 September is an IP Primer, chaired by AMWA, to give you the binary essentials for this fundamental transport architecture.

The transition to Cloud intersects all aspects of production, post and delivery which a series of sessions allows you to tuck into.

Icelandic telco Símmin will provide a live demonstration of its Cloud PVR service which also delivers multiscreen content to its customers. ‘Cloudy with a chance of media’ is a technical presentation by Cinegy in concert with one of Europe’s leading broadcasters which highlights the challenges faced with moving to an IP and cloud-based facility.

Further individual sessions, hosted by executives from Italy’s RAI will share their experience in orchestrating station wide cloud and
IP systems.

For another take on Cloud, documentary filmmaker Paul Kittel talks us through his experience creating Channel 4’s Born Naughty series where large amounts of material were captured and transmitted wirelessly to the internet straight from the camera with metadata, saving valuable time in the edit.

The evolution of video formats towards 4K, high frame rate and wider colour depths is a challenge for the transmission of video signals due to the limited bandwidth of available or cost effective transmission technology.

IHSE makes the case for KVM Extenders and will highlight its work with Germany’s Fraunhofer IIS and VISCON in a virtual reality application, which requires both high resolution and high colour depth simultaneously.

Don’t forget to visit the Download Wall and collect all the information from Technology in Action exhibitors and sessions.

Also at the Technology in Action Theatre: Brainstorm Multimedia showcases the creative possibilities for working in virtual studios, augmented reality and 3D realtime graphics; Ramy Katrib, founder of DigitalFilm Tree, implements LTO Technology in the Cloud with LTFS; and Arqiva takes us under the hood of new connected TV service Freeview Play.

In ‘Moving the needle and the entire studio’ BBC Studios & Post Production analyses the demands on systems and workflows to manage vast programme content and deliver to the highest specifications in hugely compressed timescales.

Other highlights include Modern Times Group’s explanation of how it managed to relocate playout to a new London facility earlier this year in a complex collaboration with eleven vendors and application of an overarching media asset management system.

There are plenty more action-packed sessions at the Theatre so remember to check the full programme at for details and build them into your IBC2015 schedule.