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Addressing fan demand with digital delivery

The volume of sports videos has exploded over the last decade. Leagues and teams are expected to deliver packaged highlights to mobile phones and tablets while enhancing on-site experiences in realtime and expanding the delivery and components of live events.

The Levels Beyond solution, on show at IBC, is a content platform that serves as a single hub to manage and deliver sports content anywhere.

Art Raymond, CEO, Levels Beyond, said, “The sports video market has changed forever as fans demand more and more content on a variety of platforms. This puts pressure on content owners and their distribution partners for more and deeper programming on branded applications like mobile and tablets and television networks.”

Users are performing their own title and metadata searches to find the content they want and can create their own clips, browse video and export that content.

“Fans want to interact with leagues and teams and athletes online, at a live event, and after the live event on their personal devices,” he added.

The company says its Reach Engine addresses this for sports rights owners and live event producers.