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Playout solutions market ‘will be worth $1.2 billion by 2027’

Europe predicted to be the second biggest area in terms of revenue share

A new report looking at the global playout solutions market is predicting it will reach a value of $1.2 billion by 2027.

The Playout Solutions Market report from Transparency Market Research suggests the market will expand at a CAGR of eight per cent from 2019 to 2027.

The report says the growth will be driven by the growing demand for emerging technologies among broadcast and media companies. It predicts that in terms of revenue share, North America will dominate, with Europe following.

The report says it expects OTT to create new opportunities for the global playout solutions market during the forecast period. This is largely due to the growing adoption of handheld devices such as tablets, smartphones, and notebooks among consumers.

Apart from this, internet penetration is another major factor that is expected to boost the adoption of on-demand services across the world, resulting in the high demand for playout solutions from broadcasters.

The research study includes the profiles of leading companies operating in the global playout solutions market. Key players profiled in the report include Amagi, Harmonic, Grass Valley, Evertz, Broadcasting Center Europe (BCE), and Imagine Communications.

The report can be found here.