Over 40 per cent of streaming media player owners use their device daily - TVBEurope

Over 40 per cent of streaming media player owners use their device daily

US consumers report spending 10.4 hours per week watching online video content on their device
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Streaming media players are the most frequently used internet-connected entertainment device, with 41 per cent of owners in the US using their players daily or almost daily, according to new research from Parks Associates.

It also found that only 34 per cent of smart TV or smart PVR/DVR owners use these devices daily.

The firm’s 360 Deep Dive: Streaming Device Use and Setup in the Connected Home shows that among consumers who say their streaming media player is their preferred device for accessing online content, they report spending 10.4 hours per week watching online video content on this device.

Chart-PA_Daily-Almost-Usage-Device-Access-Content_350x400

Meanwhile, the research shows that owners of smart TVs spend 9.8 hours per week watching pay-TV content and streaming media player owners watch content from online services 10.4 hours per week.

Additional data from the research reveals:

  • While almost half of US broadband households own a gaming console, only 37 per cent of households actually connect that device to the internet.
  • 44 per cent of US broadband households connect a smart TV to the internet, while 53 per cent of households own this product.
  • Over 34 per cent of streaming media player owners now own an Amazon Fire TV, up from 28 per cent in Q1 2017.

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