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Disney Plus ‘hits 5 million app downloads’ on day one in Europe

Figures are for the mobile app only

The Disney Plus app was downloaded 5 million on its first day of release in Europe and the UK, according to App Annie.

The long-awaited streaming service launched on 24th March in Austria, Germany, Ireland, Italy, Spain, Switzerland and the UK. Its launch in France has been postponed until 7th April.

App Annie’s research covers mobile apps only, and doesn’t reflect how many times the Disney Plus app has been downloaded on smart TVs and other devices. It also reflects downloads only, not how many of those downloads turned into subscriptions.

According to the company’s figures, so far in 2020 Disney Plus is the seventh highest-ranked non-gaming app by consumer spending worldwide (trailing Tinder, YouTube, Netflix, TikTok, Tencent Video, and iQIYI). Following its launch in Europe, it’s expected to climb higher in the ranking.

App Annie added that if Disney Plus’ uptake in European markets is similar to that in the US, it would be one of the largest streaming services by monthly active users in every European market it launched in.

The analytics company added that there was a comparable amount of cross-app usage between Netflix and Amazon Prime in the UK and Germany during 2019 — 17 per cent in the UK and 25 per cent in Germany. This suggests that consumers in these markets are willing to support multiple subscription services.