Disney has announced plans to launch a new vertical video product on its streaming service later this year.
During its Tech + Data Showcase at CES in Las Vegas, the company announced Disney+ will feature short-form content from its entertainment portfolio, as well as news and sports.
“We know that mobile is an incredible opportunity to turn Disney+ into a true daily destination for fans, so that’s exactly what we’re going to do,” Erin Teague, executive VP of product management, told the audience.
“Over time, we’ll evolve these experiences as we explore applications for a variety of formats, categories and content types for a dynamic feed of just what you’re interested in, from sports, news and entertainment, refreshed in real time based on your last visit,” she added.
Speaking to Deadline prior to the event, Teague said the vertical video could be any kind of content, from short-form programming, repurposed social clips, refashioned scenes from longer-form episodic or feature titles or a combination.
“We’re obviously thinking about integrating vertical video in ways that are native to core user behaviours,” Teague added. “So, it won’t be a kind of disjointed, random experience.”
The news follows the company’s announcement last November that it plans to allow Disney+ subscribers to create and watch their own short-form content.
