Virgin Media is including the BT Sport 4K UHD channel in its TV bundles from the end of this month.
The announcement follows a new multi-year agreement between BT Sport and Virgin TV, which includes all 351 UEFA Champions League and UEFA Europa League games alongside 42 live Premier League matches, the FA Cup, European Rugby Champions Cup, Boxing, MotoGP and more.
As of the 30th of July, BT Sport 4K UHD will be included in Virgin TV Full House and VIP bundles, while Virgin TV customers already taking BT Sport will get the channel automatically added at no extra cost. A Virgin TV V6 box and compatible 4K UHD television will be required.
The BT Sport pack features four core channels – BT Sport 1, BT Sport 2, BT Sport 3 and BT Sport ESPN. The BT Sport 4K UHD channel will be available on channel 531. HD versions of all BT Sport channels will continue to be available alongside access to BT Sport on the move through the Virgin TV Go mobile app.
“Virgin TV is all about offering the best sporting action in one place. We’re now taking the experience one step further,” said David Bouchier, chief digital entertainment officer, Virgin Media. “We’re bringing our customers even closer to the action by showing top sporting events in the very best 4K Ultra HD picture quality. It’s the next best thing to actually being in the stadium - so the grass is quite literally getting greener for Virgin TV customers.”
Tony Singh, content and business development director, consumer at BT added: "We are delighted to be building on our successful partnership with Virgin Media, extending our carriage deal and adding great new features like UHD. BT Sport was the first broadcaster in Europe to launch a live UHD sport channel and we are thrilled that Virgin customers will now be able to enjoy our best coverage of our best events."