Virgin TV has added FreeSports to its channel library.
FreeSports aims to broadcast up to 1000 events a year, and specialises in airing a mix of domestic and international programming including highlights and live football, cricket, tennis, rugby, athletics and motorsport action as well as basketball, ice hockey and even drone racing.
The channel will be available from this weekend.
David Bouchier, chief digital entertainment officer at Virgin Media, said: “It has been an incredible summer of sport so far and our customers have had everything they need to experience it from the comfort of their homes. Bringing FreeSports to Virgin TV further boosts our roster of sports channels and our customers can expect more to come.”
Richard Sweeney, CEO at FreeSports, added: “We are delighted that our ever growing dedicated free sports channel is joining the Virgin Media platform. FreeSports boasts a large portfolio of global and domestic free, live sport that we believe will be a huge hit with Virgin Media customers.”