The Walking Dead was the most in-demand TV series in the world in 2018, as announced by Parrot Analytics at the inaugural Global TV Demand Awards.
The TV analytics firm added that Stranger Things was the year’s most in-demand digital original series.
Parrot Analytics’ global audience demand measurement system surveys more than 100 markets around the world, capturing over one billion new data points each day across the consumer activity spectrum, including video consumption, social media engagement and research actions.
Adriana Cisneros, CEO of CISNEROS and board member of Parrot Analytics, said: “This is the first time a TV series has been bestowed an award on the basis of true demand for that show globally. It’s a reflection of how radically content consumption has been impacted by technology.
“The TV business is now a $500 billion industry and outdated audience measurement systems simply don’t tell the complete story. Parrot Analytics provides the most accurate determination of what content people actually want in an ever-expanding multi-platform world. Global TV Demand Awards is a celebration of those content creators and distributors who are getting it right.”
