The IABM has entered a strategic partnership with BVE for 2017.
It will see the IABM and BVE working together throughout the year to ensure members and exhibitors benefit from a greater combined package across the two organisations.
BVE 2017 will take place from 28 February to 2 March 2017 at ExCeL London.
The collaboration will provide ‘heightened activity and more opportunities’ for members during the show.
Dan Sacchelli, event manager, BVE, said, “I am extremely pleased to announce our partnership with IABM. The partnership not only solidifies BVE’s place within the broadcast and media industry landscape but also shows that we have been listening to our exhibitors and visitors and have actively responded to their needs.
“With the programme IABM intends to bring to the show and the type of visitors that will attract, our exhibitors are set to benefit exponentially.”
The IABM will work closely with BVE to develop a one-day training course to run parallel with the event and create hosted C-Level tours of the show to provide a personalised on-site experience for time-pressed, senior delegates.
It will also aid in the development of an ‘innovative technology feature’ to add further value for visitors.
Peter White, IABM CEO, added, “IABM is dedicated to working with the organisers of major shows to deliver the best possible visitor experience – and so, the best return on investment for IABM member exhibitors.
“As soon as we began talking with BVE, it became obvious that they very much shared our vision. From there, it was simply a matter of working closely together on practical ideas to expand the appeal of the annual BVE show in London to deliver a 360 degree, high value experience for both visitors and exhibitors alike.
“I see this partnership agreement as being very much just a starting point, on which IABM and BVE can further develop over the coming years.”