Yahoo has announced its acquisition of RayV, the Israeli online video streaming company. RayV will join Yahoo’s Cloud Platforms and Services team, with the majority of employees moving to Yahoo’s R&D centre in Tel Aviv. The terms of the deal have not been disclosed.
Founded in 2006, RayV has created “a full end-to-end solution that enables improved high quality streaming for our online and mobile video content partners, delivering a robust video experience to our customers,” the company claims. The software platform enables daily video streaming to customers, and broadcasting of live channels.
The deal with Yahoo “demonstrates our dedication to accelerating our video strategy and boosting our underlying technology infrastructure in the space,” said P.P.S Narayan, VP of Yahoo’s Cloud Platforms and Services. According to Narayan, both companies have a shared vision of “innovation and commitment to build a video infrastructure to deliver the ultimate video experience to our users.”
It seems that Yahoo is looking to broaden its content delivery and expand into the mobile video market. It was reported earlier this year that the company made an offer to buy Fullscreen, a company that creates content for YouTube and generates over 3 billion monthly views on the site. RayV has described video and mobile offerings as “a central part of Yahoo’s vision,” and over 2014 Yahoo will be focussing on “growing video users and monthly streams,” asserted Narayan.
Screen, Yahoo’s current free video streaming portal features a range of video including original news, as well as content from partners like Comedy Central, and BuzzFeed.
This story also appears on IBC’s Content Everywhere.