Vizrt Group is adding to its graphics portfolio with the acquisition of broadcast graphics company Flowics, which provides cloud-native, browser-based, live, and interactive graphics platforms for content producers.
Financial details of the deal have not been revealed.
According to the company, the Flowics acquisition means customers of all three of its trading brands; NewTek, NDI, and Vizrt, can advance their content creation capabilities through nimble HTML5 graphics, rich live data integrations and more.
Flowics’ platform gives users simple control over the creation, integration, and playout of HTML5 graphics for fast-paced productions and digital or multi-screen extensions. These graphics can be made engaging through a wide range of external data sources, including sports statistics, timing and scoring, betting, weather, and finance information, in a code-free approach, said Vizrt.
The platform also makes the creation and playout of interactive media experiences intuitive for mobile, the web, social media and live streams, added the company.
“In Flowics we recognise our own passion for helping customers deliver more stories, better told. Flowics does this by giving visual storytellers easy access to solutions that help them deliver more impactful and engaging content,” said Michael Hallén, CEO of Vizrt Group. “The Flowics software-as-a-service offer reinforces the leadership position Vizrt Group enjoys by providing content creators even more creative flexibility across all their channels and platforms.”