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Twitter’s head of TV joins Discovery

Fred Graver will aim to extend the brand’s reach across all digital media platforms

Fred Graver, former global head of TV at Twitter, has been appointed senior vice president, digital content and social for Discovery Digital.

Graver will oversee the digital network teams across Discovery’s US portfolio to extend the brand’s reach across all digital media platforms.

Graver built Twitter’s US television business as head of TV and then served as global head of TV creative, responsible for building the platform’s global television team. He formed and managed programmes across Canada, Australia, Brazil, France, Italy, the Netherlands, and Germany.

Before joining Twitter, Graver served as EVP, programming at Travel Channel and as an SVP at MTV Networks.

“I am thrilled to have Fred join the Discovery Digital team,” said Karen Leever, executive vice president/general manager, digital media, Discovery COmmunications.

“He brings with him a wealth of experience and a passion for the Discovery brands. As a creative visionary, he is perfectly suited to drive our networks’ digital and social strategies forward as we continue to pursue our goal of creating iconic Discovery content for audiences across all platforms.”

Graver added: “The Discovery brands speak directly to every meaningful group on the internet, through authentic, real, and hugely entertaining programming. The creative teams here are the best in the business, both on air and on digital, and I look forward to working with them. It will be a thrill and a challenge to drive new audiences on every platform and device.”