TV2 has collaborated with interactive TV company Sixty to open its new, “highly innovative” studio at Media City Bergen in Norway.
The enhanced studio will deliver technologies such as Vizrt AR graphics and virtual windows, designed to enrich presentation value and heighten the viewing experience.
Sixty aided TV2 in rebranding its news design package, and creating a range of AR openers for newscast, sportscast and economy news.
“By collaborating with members of the media cluster in Media City Bergen, we were able to tap into the cradle of global knowledge and expertise on our own doorstep and work alongside proven innovators and next generation developers,” said Eivind Netland, head of design, news/sports/current affairs at TV2.
“Sixty’s involvement ensured that we were able to create an advanced and technologically flexible studio that can be tailored to specific programming and viewers, delivering an immersive and differentiated broadcast news experience.”
Kjetil Horneland, Sixty CEO, added: “In collaborating with TV2 for this Media City Bergen project, we’ve been able to demonstrate how effective graphic overlays can transform the content on screen and enable operators to retain and increase viewership.”
“This project shows how Media City Bergen is taking a world-leading role in producing technologies and solutions to meet the growing demand for more engaging and immersive viewing experiences.”