Broadcast metadata and transcription company Take 1 has been awarded the contract to provide the BBC's website with all of its captioning.
Take 1 will look after all the video posted to BBC Ideas, a website aimed at audiences aged 25-45 with short-form video produced by the BBC. Take 1 will deliver captioning in a range of formats to support the distribution of content online and via social media.
Online captions are provided in adherence with BBC style guidelines, in accordance with their security standard and in a variety of formats to support publishing on different content distribution platforms. All content will be subject to Take 1’s quality control process and is passed to the BBC Ideas team for review before the captions are finally delivered for playout.
“Increased connectivity and social media have changed video viewing habits irrevocably and provided new, exciting opportunities for forward-thinking broadcasters like the BBC to reach audiences” said Dom Bourne, founder of Take 1. “Captions are an integral part of the often-silent experience of watching online and social video and we’re delighted to be working with the BBC Ideas team.”