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Eurovision Song Contest 2023 breaks online engagement records

The EBU has released figures from this year's event which reached 162 million viewers and delivered "record breaking online engagement and musical impact"

The European Broadcasting Union (EBU) has released figures from the recent Eurovision Song Contest (ESC) which showed that the broadcast reached 162 million people over the three live performances across 38 public service media channels.

There were 4.8 billion views of #Eurovision2023 on TikTok, 540 million views of official videos on TikTok, Twitter, Instagram, and Facebook, while the official ESC 2023 playlist on Spotify was the most-streamed Spotify playlist globally on Sunday 14 May. 

The EBU said that the viewing share of the Grand Final on Saturday 13 May was 40.9 per cent and remains more than double the broadcast channel’s average (17.4 per cent).

“With hundreds of millions tuning in to the live shows on EBU Member channels and record-breaking numbers engaging with the songs and artists on our different digital platforms, the Eurovision Song Contest has never been more popular,” said Noel Curran, EBU director general. “Our thanks go to the BBC who worked closely with UA:PBC for organising this incredible showcase of Ukrainian culture and the diversity of European music and creativity.”

The UK, who hosted the event on behalf of Ukraine, delivered its largest ESC audience on record, with an average of 9.9 million viewers watching the Grand Final on BBC One, up 12 per cent on 2022, with a 63 per cent share of viewers.

“We are all incredibly proud to deliver three amazing live shows for record-breaking audiences across globe,” said director general of the BBC, Tim Davie. “The numbers speak for themselves and are a testament to the hard work of our teams at the BBC and our colleagues in Ukraine. This was a Eurovision Song Contest like no other and we couldn’t have been more proud to showcase Ukraine and Liverpool to the rest of the world.”