Indian direct-to-home (DTH) operator Tata Sky has launched the first commercial 4K video service in the subcontinent, assisted by Ericsson.
With the launch of the Tata Sky 4K service, subscribing customers can watch video up to four times the resolution of the standard HD video currently available. Ericsson will provide compression technology for 4K distribution using high resolution 1080P50 format.
The compression technology HEVC (High Efficiency Video Codec) integrated by Ericsson enables Tata Sky to achieve bandwidth efficiencies while deploying new video services to meet ever increasing network and consumer demands.
Ericsson predicts that there will be 50 billion connected devices by 2020, and more than 15 billion of these are expected to be video enabled. With availability of more content for an ever-increasing number of video-enabled devices, it is critical to maximise video delivery over available bandwidth and multiple networks.
“Tata Sky is committed towards delivering a world class TV viewing experience to its customers,” said Harit Nagpal, CEO, Tata Sky. “As the discerning customers of today look towards the future of TV, we are pleased to extend our partnership with Ericsson to deliver next generation 4K ultra high definition technology to our customers in India.”
Chris Houghton, head of Ericsson’s India region, commented: “Ericsson is delighted to partner with Tata Sky to roll out India’s first commercial 4K video service. Superior technology, proven industry leadership and service excellence from Ericsson enables Tata Sky to offer a differentiated and future proofed digital experience to its subscribers.”
Tata Sky has launched its 4K set top box just ahead of the ongoing cricket World Cup (14 February – 29 March 2015). This will allow cricket and sports fans to witness the cricketing event for the first time in 4K ultra high definition.