Sports virtual advertising technology leader Supponor has announced the appointment of Ross Hair as MD and Steve Plunkett as chief product officer.
Hair has 25 years of commercial experience, most recently serving as Commercial EMEA SVP at Discovery Communications.
Plunkett previously held the position of CTO at Ericsson’s Broadcast and Media Services business unit.
Hair said: “Sport, media and innovative technology are my three great passions so I’m thrilled to be joining the Supponor team to help build on their pioneering work in virtual advertising."
Plunkett added: “Supponor combines cutting edge technology and expertise in the areas of sports tech, ad tech and augmented reality into products that serve the most valuable and demanding content in the world – live premium sports. It is an incredibly exciting space and it’s an honour to join the amazing team at Supponor and be part of its future growth.”