Ross Video and Highfield AI are joining forces to help broadcasters streamline graphics workflows for news and sport.
The partnership involves Highfield AI analysing story context within Ross Inception, the AI then identifies the right XPression templates required, graphics are automatically assembled using text, quotes, visuals, and data, with assets pulled via Ross Streamline. The graphics are then rendered and deployed through XPression.
According to the two companies, the workflow accelerates the creation of graphics such as lower-thirds, matchup screens, player profiles for sport, and full-frame visuals.
“Broadcasters don’t need AI that forces them to rebuild their operation,” said Tehseen Akhtar, senior director of product management at Ross Video. “They need intelligent tools that support the workflows they already rely on.”
“With Ross, we’re introducing a conversational workflow for live production, making graphics creation as simple as asking for what you need,” added Ofir Benovici, CEO and co-founder of HighField AI. “A producer can request a matchup graphic or player comparison, and the system builds it instantly using the broadcaster’s own templates and assets.”
