Live Production
Virtual advertising coming to 2.5k live sports events
Virtual advertising specialist Supponor will be deploying its Supponor AIR® technology in over 2,500 live sports events in 2022/23
Supponor
Business
Supponor, Mediapro extend licence for virtual advertising products
Includes provision for Mediapro to offer virtual services to other sports federations based in Spain
Technology
Supponor scores virtual advertising deal with FC Barcelona
Technology implemented for all LaLiga home matches
Business
Sir Martin Broughton appointed Supponor chairman
Broughton is the former chair of British Airways and president of the CBI
Technology
Supponor’s augmented reality technology scores with Southampton FC
Supponor partners with technology company ADI on the Virtual Hybrid digiboard system
Technology
The FA completes world-first virtual advertising deployment
Technology was used to target different worldwide broadcast audiences during England’s recent match against Costa Rica
TVBEverywhere
Bundesliga green lights use of virtual advertising
Will be in place for first and second division matches for 2018/19 season