ProSiebenSat.1 and Discovery have announced plans to launch a new streaming platform in early 2019.
The new platform will integrate 7TV, maxdome and Eurosport Player. It will feature both AVoD free tier content as well as SVoD.
Max Conze, chief executive officer of the ProSiebenSat.1 Group, said: “All of us want to watch the entertainment we love whenever, wherever and on any device – so I am really excited that ProSiebenSat.1 and Discovery are joining forces to create the number one German streaming platform – our aim is 10 million users in the first two years and we are putting very significant resources and investment with urgency into this effort. I am inviting RTL and ARD/ ZDF to join us so we can have one German champion. This is just the start of the journey, now we roll up our sleeves.”
David Zaslav, president and CEO of Discovery, added: “This is an exciting next step in our strategy of reaching more viewers on more screens as the global leader in real life entertainment and international sports. Together with ProSiebenSat.1, we are building a world class streaming service to nourish superfans in one of our most important international markets while also creating a new model for the future for viewers to enjoy their favourite content.”
The joint venture team in place is being led by Alexandar Vassilev, former Google and YouTube executive. Conze will head the board of the joint venture with Jean Briac (JB) Perrette, president and CEO of Discovery Networks International representing Discovery on the board.
The two companies previously launched an AVoD platform in October 2017.