Talk us through an average day in your role.
There probably isn’t an average day yet, given I just began my role here, but that’s actually part of what makes it so interesting.
Right now, my days are a mix of listening, learning, and laying foundations. I’m working closely with product, engineering, and services leaders to understand insights that will inform how we plan, prioritise, and execute to ensure continued customer success.
I look forward to connecting with Dalet’s customers around the world and will work to ensure their experience and outcomes remain central to how Dalet operates.
How did you get started in the media industry?
I started my career in New York City at ABC TV in Broadcast Operations and Engineering. It was a period of significant progress in the industry, with broadcasters adapting to new communication tools, the rise of the internet, and the first wave of computer-based production systems.
Starting my career at ABC during the industry’s digital transformation taught me what it takes to help organisations move from legacy hardware systems to modern, software‑driven workflows. That early shift from analogue infrastructure to digital production mirrors today’s evolution from on‑prem systems to SaaS to the inclusion of AI. Seismic technology shifts require rethinking architecture, redesigning processes, and guiding people through change. Those experiences continue to shape how I approach this work today.
What training did you have before entering the industry?
My career began at ABC during the industry’s digital transition, where I learned how to modernise legacy systems and lead teams through complex operational change. That foundation was strengthened by my graduate work at NYU’s Interactive Telecommunications Program, which deepened my focus on emerging technologies and human-centred innovation. I brought that foundation to Silicon Valley, where leading the transition from on‑prem to SaaS became a form of on‑the‑job training in how to scale technology, modernise organisations, and elevate the customer experience.
Why do you enjoy working in the industry?
I started in media, built my skills in software and SaaS, and now I’m back in an industry that blends both. It feels full circle at a moment when media itself has become a software‑driven industry. I am excited to reconnect with the industry that shaped me while applying everything I’ve learned about digital transformation and customer experience.
What piece of advice would you offer someone looking to explore a role similar to yours?
My advice is to stay curious about emerging technology, embrace change, and develop strong operational discipline paired with genuine customer empathy. Build a foundation in both the technical and human sides of operational improvement, because modern media and SaaS environments demand both. And most importantly, seek out environments where you can learn in real time. My own career has been shaped by on‑the‑job training during major industry shifts. A willingness to learn, adapt, and lead through ambiguity is what prepares you for roles like this.
