ThinkAnalytics and Bimovin have entered a strategic partnership.
Integrating Bitmovin’s AI Scene Analysis into ThinkAnalytics’ ThinkMediaAI platform, the collaboration aims to enable the transformation of raw video into structured metadata, allowing streamers to provide smarter recommendations and enhanced viewer engagement.
Using multi-modal AI, Bitmovin’s AI Scene Analysis automatically generates metadata reflecting the context of every scene, enabling rapid discoverability and expanding monetisation opportunities, said the company.
The ThinkMedia AI platform unifies audience, content and metadata intelligence aiming to allow service providers to maximise the value of their first-party data through personalisation, metadata enrichment and targeted advertising across linear, CTV and streaming environments.
Contextual, scene-by-scene data about the content being viewed is captured by Bitmovin’s AI Scene Analysis and fed into the ThinkMedia AI platform, providing insights and understanding to enhance targeting such as:
- Hyper-personalised short form content or up-next trailers from content catalogues.
- Smarter ad placement and targeting with ThinkMediaAI’s contextual advertising and Bitmovin’s intelligent scene-aware ad marker insertion workflow.
- Scene-based discovery for search and recommendations boosting discovery and unlocking hidden value in content libraries.
Commenting on the collaboration, Jacob Arends, Bitmovin’s senior product manager of playback, said, “Video providers are looking for ways to stand out in a crowded market. With AI Scene Analysis feeding into the ThinkMediaAI platform, we’re helping operators unlock the full potential of their libraries, making content easier to find, more engaging to watch, and more valuable to monetise.”
Chris McGuire, SVP product at ThinkAnalytics, added, “The future of TV and streaming are being redefined by deeper intelligence—understanding every frame of content and every moment of audience behaviour. By integrating Bitmovin’s AI Scene Analysis into ThinkMediaAI, we’re enabling service providers to deliver hyper-personalised experiences that drive engagement and revenue.”
