Aframe’s cloud video production platform was used by production company Maverick TV to move digital dailies and add metadata to all content of its new TV show Gok Does Panto.
The one-hour show looked behind the scenes as TV presenter and stylist Gok Wan made his stage debut in Snow White and the Seven Dwarfs. Filming took place in Birmingham but the edit was scheduled to happen in the company’s London post facility, leaving Maverick with the prospect of moving the edit 120 miles north as the shots needed to be edited on an daily basis.
Instead, Maverick TV chose Aframe with the aim of reducing timescales and saving budget. The company selected Aframe’s cloud video production platform to help move digital dailies between Birmingham and London and provide a fast and simple means to add metadata to all of the content.
Maverick was able to film on location in and around Birmingham before bringing all of the content back to the office. The teams then pushed the original rushes up to Aframe where it could be accessed and downloaded by the London-based edit team. This provided a secure back-up of all the content and Maverick was able to preserve its local storage by only downloading the content it wanted to use.
“Aframe was a great addition on this production,” said Donna Mulvey-Jones, head of post production and facilities, Maverick TV. “The team enjoyed Aframe’s easy-to-use interface because they were able to get to grips with the system almost immediately. The intuitive user experience meant that the team needed no training and little customer support.”
“For me, it also meant that we didn’t have to move the edit, saving us approximately 15% on the overall post production budget,” added Mulvey-Jones.