ITV has announced the appointment of Sanjeevan Bala as its new group chief data and AI officer. He will take up the role in May 2020.
Bala has been tasked with leading the ITV’s group-wide data and AI strategy, evolving and consolidating the organisation’s data assets, raising the overall data capability and accelerating the adoption of AI to fuel growth.
He will head up a team, providing both data science to create new value, and analytics to power experimentation across ITV’s commercial teams, Direct to Consumer Business, Broadcast, Studios, Marketing and Strategy functions, the Management Board, and advertising partners.
Bala joins ITV from Channel 4, where we worked as head of data science.
Rufus Radcliffe, ITV’s chief marketing officer and director of Direct to Consumer, said: “Accelerating ITV’s data capabilities is at the heart of ITV’s More Than TV strategy, and we are delighted that Sanjeevan is joining ITV at this exciting time in our transformation. Sanjeevan has a proven track record of using data to drive commercial value, and we look forward to him building upon the foundations already established to take ITV’s data strategy to the next level.”
Sanjeevan Bala added: “I am thrilled to be joining ITV, it’s a great opportunity to experiment by developing data products that will create value across the business. Blending human creativity with machine intelligence will allow ITV to navigate a clear path through the fourth industrial revolution.”