Intel has completed its acquisition of virtual reality startup Voke as it looks to expand into immersive sports.
Voke, founded in 2004, is based in California and specialises in delivery ‘immersive viewing experiences’ of live events.
The deal comes as Intel looks to accelerate its strategy to build a portfolio of solutions, with the aim of delivering ‘new, immersive sports experiences’ for athletes, fans and content producers.
“Imagine being able to witness a slam-dunk from the defender’s perspective or the defensive rush from the quarterback’s perspective. This kind of experience may sound futuristic, but it’s closer than you think,” said James Carwana, general manager of the Intel Sports Group.
Voke’s TrueVR capture system allows fans to see ‘realistic proportions and depth’. It can be accessed from PC, tablet, phone and VR headset.
“The Voke team brings more than 20 years of VR expertise, and they’ve captured the attention and the imagination of broadcasters, leagues and teams with their technology and what’s possible,” added Carwana.
“Together, we can innovate and scale our new immersive sports business faster to bring fans the most personalised, fully immersive VR experience ever imagined and change the way networks, sports leagues and teams engage with their audiences.”
