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Gfinity, BT Sport sign partnership deal

BT Sport is following up its coverage of FIFA 17 gaming events with a new deal with eSports company Gfinity.

Starting today, BT Sport’s platforms will broadcast Gfinity’s Elite Series tournament, held at the Gfinity Esports Arena in London, with weekly games until the weekend of finals from September 1st to September 3rd.

This follows a similar announcement from BBC Three last week, with the channel also broadcasting the tournament games and exclusive video content from the Elite Series.
Gfinity CEO Neville Upton commented: “We are very pleased to launch this partnership and deliver the Elite Series to our fans on TV, through BT Sport. BT Sport has shown a commitment to be at the forefront of sports broadcasting and this is an amazing opportunity to bring eSports to a new audience in the UK, showcasing the incredible engagement and passion of the gamers and fans. We look forward to working with BT Sport to grow eSports in the UK through engaging and innovative new content.”

BT’s managing director of content and strategy Andy Haworth added: “This fantastic tie-up with Gfinity marks our latest move to support and engage with the passionate and extensive gaming community here in the UK. The popularity of competitive gaming is growing rapidly and we are excited to announce that the inaugural season of the Elite Series will be broadcast on BT Sport.”