International news channel Euronews has undergone a major redesign.
The rebrand sees the channel take on a new logo and colour palette designed by Lambie-Nairn.
Euronews say that the new visual identity is designed for the digital age, with a ‘complete graphic overhaul’ of its news segments, main programmes and digital products.
The new look will be rolled out this evening when it is officially unveiled at the Cannes Film Festival by Euronews CEO Michael Peters.
Grégory Samak, broadcast and programme marketing director for Euronews, said, “This new brand concept clearly demonstrates its [Lambie-Nairn’s] understanding of the need to update the channel to reach new audiences.
“It has delivered a dynamic identity that will help Euronews maintain its position as the most-viewed news channel in Europe.”
As part of the new look, Lambie-Nairn built core applications such as idents, news openers, bespoke magazine identities, a promo toolkit and ad bumpers.
Adrian Burton, executive creative director at Lambie-Nairn, commented, “News is about breadth and depth, but it’s equally about you.
“The world isn’t flat. We don’t all speak the same language. Our work for Euronews reflects both the macro and micro. A dynamic 360-degree view of our world and your place within it.”