dock10 has announced a change of name to MediaCity Studios and MediaCity Post, reflecting MediaCity’s strategic vision under new owners Landsec and CEO Alice Webb.
Launched 15 years ago, the facility has built a reputation as a production partner for organisations including the BBC, ITV and Netflix, as well as production houses including Magnum, Whisper TV, Quay Street Productions and Wall to Wall.
The move follows Landsec’s ambition to evolve MediaCity as a creative brand in its own right,
Commenting, Webb said, “MediaCity has always been where bold ideas happen. Ideas that entertain, inform and inspire audiences around the world. Bringing our studios and post-production facilities under the MediaCity banner reflects our ambition to build on that legacy and to continue to create a seamless ecosystem where creativity, technology and culture effortlessly come together and shape the future.”
Building on a longstanding collaboration, MediaCity is currently hosting the BBC’s FIFA World Cup coverage, delivering a solution that is combining multiple tracked cameras with in-studio LED screens and multiple virtual studio environments, together with high volume, fast-turnaround post-production in HDR.
“MediaCity is a platform that turns creativity, technology and culture into scalable, long-term value for audiences everywhere, just as we are doing with the BBC for the World Cup. MediaCity Studios and MediaCity Post are central to that offering.” Webb added.
