Discovery has invested in cycling-focused digital sports media company, Play Sports Group.
As part of the deal, Discovery has taken a 20 per cent stake of the business, and a seat on the board.
Play Sports, which owns the Global Cycling Network and Global Mountain Bike Network brands, claims to reach more than 20 million cycling fans across YouTube, Facebook, Instagram and Snapchat.
Founder Simon Wear said, “I’m delighted to have Discovery Communications and its leading sports brand Eurosport join our incredible list of investors and advisors.
“It’s extremely clear how determined and smart they are in the development of their digital business, and we’re really looking forward to working with the team.”