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Could Sky be sold via auction?

Fox extended deadline on its offer for the broadcaster

Analysts are predicting the on-going bidding war for Sky could end up going to auction after 21st Century Fox extended the deadline for its offer.

Rival bidder Comcast had already extended the deadline of its offer for the satellite company to 6th October. Now Fox has extended its deadline to the same day, prompting some to speculate the sale will end up going to auction.

“Sky shareholders who have not yet accepted [our] offer are urged to do so as soon as possible,” Fox said in a statement.

Fox didn’t signal an intention to increase its current offer of £14 a share, but if it does want to increase its bid it has until Saturday to do so.

According to reports, a framework for an auction is currently being discussed by Comcast, Fox and the UK Takeover Panel, which would run the sale.

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