Beamly topped 9 million engagements during this year’s Eurovision Song Contest on Saturday night, smashing Twitter’s reported figure of 6 million tweets. By the end of the Grand Final, the viewing public from across Europe had used Beamly’s social network to cast 9,077,194 votes in total.
Beamly users can join dedicated show pages that correspond to their favourite shows and celebrities. Each show page offers content and real-time engagement in the form of articles, games, quizzes and polls. Users can also create their own games, quizzes and polls and publish them on show pages.
Beamly ran a number of ‘Votelys’ around the Eurovision Song Contest. Users could cast their opinion on questions like which country would be most likely to get nil points, which contestant was most likely to be famous after Eurovision, and who was predicted to win. Beamly also offered a range of video clips and live commentary around the show, plus a dedicated TV room for users to take part in a live Eurovision chat.
“This staggering level of engagement demonstrates growing appetite from the public to be part of an immersive, community-led platform around TV. This goes far beyond what’s possible with traditional social networks,” said Juliette Otterburn-Hall, chief content officer at Beamly. “Not only are today’s viewers looking for deeper engagement around their favourite shows, they want the same experience for mainstream TV events like Eurovision too.”
Beamly recently announced its network has topped over 10 million unique monthly active users across the world. Last month, Beamly ran a similar Votely poll around BBC One’s Leaders’ Debate, generating 15 votes per second. Earlier this year, Beamly also conducted a Votely around the EastEnders 30th anniversary Who Killed Lucy? live show, which saw a total of 2,237,723 votes cast in the space of 48 hours (13 per second).