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Bait Studio restructures and invests

Cardiff-based Bait Studio has restructured and invested in a new facility, bringing its visual effects and motion graphics, animation and interactive divisions together on one site.

Cardiff-based Bait Studio has restructured and invested in a new facility, bringing its visual effects and motion graphics, animation and interactive divisions together on one site.

VFX and motion graphics arm Bait Studio, Cloth Cat Animation and interactive publisher Thud Media have jointly taken over 3,500sqft of space at GloWorks, the Welsh Government’s newly opened creative industries centre in Cardiff Bay.

The newly opened 32,000sqft GloWorks development is located alongside Roath Lock Studios, the BBC’s drama production studio complex and ITV Wales’ HQ in Cardiff Bay, and is quickly becoming a focal point for the Welsh creative sector.

Bait Studio’s MD Jon Rennie said: “Wales’ media production industry is thriving thanks in no small part to extensive support and funding from the Welsh Government. Bait, Cloth Cat and Thud have all grown rapidly over the past year and we are looking to continue this growth through consolidating at a new, state of the art facility in the heart of Cardiff Bay. It’s an exciting time for all three divisions and the studio as a whole.”

The newly expanded Bait Studio has joined post production facility Gorilla, independent production companies Boom Pictures and Hartswood West and digital agency Sequence at the Gloworks site.

The firm has upgraded its hardware, software and FTP. A new 40TB high bandwidth storage system has been installed and the render farm expanded to handle larger volumes of Modo, Arnold, Houdini and Nuke projects. A direct high speed internet pipe has also been installed which allows Bait to deliver to anywhere in the world.

“In just a few short weeks we have already seen major benefits from putting all three of our teams together,” said Bait Studio’s creative producer Peter Rogers. “It allows greater collaboration and the ability to share ideas and technical knowledge in person.

“Our working practices have already improved and it’s good to feel part of an expanding, successful business with a growing reputation.”

www.baitstudio.com

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