The growing consumer demand for 4K UHD is expected to help the TV set market rally in 2018, according to Futuresource Consulting’s Worldwide TV Market report.
According to the report, the recovery of several markets linked with a transition to 4K UHD models will drive market value up five per cent to $85 billion.
The two biggest markets for 4K UHD sets are China and the US, however the report predicts Western Europe to reach 44 per cent ownership by 2022.
“We believe 4K UHD TV sets will ship over 100 million units this year, equivalent to two-thirds of the entire large screen market,” said David Tett, market analyst at Futuresource Consulting. “Consumers increasingly want larger screens, and this is playing nicely into the 4K UHD proposition.”
Other findings include an expected rise in HDR this year – some 60 per cent of 4K UHD are expected to include the technology in 2017.
However, the report warned the availability of a range of technologies including HDR10, HDR10+, HLG, Advanced HDR and Dolby Vision is leading to some consumer confusion.